Less is a Bore
Self-published
Writing + Publishing
2016




Softback, 100mm × 200mm × 24pp
Less is a Bore is and essay on the visual language of American liquor store signage. Images were taken whilst travelling through the Northern states of USA in the summer of 2016 and the title Less is A Bore is a direct quote from Venturi and Denise Scott’s book ‘Learning from Las Vegas’.
The project was inspired by aKarie Jacobs class at the DCrit summer design writing course, School of Visual Arts, New York and the writing of Robert Venturi. I didn’t want to fetishize these visually overloaded symbols of commercialism only challenge the desire to redesign and correct according the modernist principles.




